Empowering Bravo Store Systems with Processology's HubSpot Admin Program

The Challenge

Before engaging with Processology, Bravo Store Systems grappled with several pressing issues:

Limited Capacity: The small marketing team was overwhelmed, causing critical operational tasks to be deprioritized.

"Capacity was the biggest issue we were facing before we started working with Processology in the HubSpot Admin Program. We have a lean marketing team here at Bravo... certain things with respect to operations kept getting pushed on the priority list." — Kathleen Owen

Inefficient Processes: Manual workflows and a lack of automation led to inefficiencies in lead management and sales follow-ups.

Scalability Concerns: With ambitious growth goals, they needed a scalable and affordable solution to enhance their marketing and sales processes without overextending their resources.

The Solution

Understanding Bravo Store Systems' unique challenges, we at Processology deployed our HubSpot Admin Program to become an extension of their team, focusing on enhancing capacity, optimizing processes, and driving measurable results.

Becoming an Extension of Their Team
We integrated seamlessly with Bravo's operations, providing the expertise and support they needed.

"They have essentially just become an extension of our team here. We're able to check things off the list that have been sitting on our backlog, whether that's workflows being created for us or new automations being built out." — Kathleen Owen

Strategic Process Optimization
Through our consulting sessions, we collaborated closely with Kathleen and her team to map out the most efficient paths to achieve their goals.

"They help us think through the 'how.' They help us determine the direction of the tracks that our train is on and actually help lay the track." — Kathleen Owen

Automation and Workflow Enhancements
Our team focused on automating manual tasks, creating custom workflows, and improving data analysis within their CRM to free up valuable time for their marketing and sales teams.

The Results

Our partnership led to significant improvements in Bravo Store Systems' operations and key performance metrics.

Improved Lead Conversion Rates
By streamlining the lead qualification process, we enabled their Marketing Development Rep (MDR) to manage leads more effectively.

"Our marketing qualified lead to opportunity ratio is improving. Things are entering the pipeline very quickly, and our MDR is able to qualify and disqualify leads efficiently." — Kathleen Owen

Accelerated Sales Cycles
With automated processes in place, sales reps could focus on engaging with prospects and closing deals faster.

"Our reps are able to get on demos more quickly, follow up with opportunities more promptly, and ultimately close deals faster. The days to close win has improved across our sales team." — Kathleen Owen

Enhanced Efficiency and ROI
The reduction in manual tasks and the increase in automation led to tangible returns on investment.

"We've been able to create a foundation of automation that works for our specific needs. There is hard ROI that we're seeing in terms of improvement of some of those key metrics." — Kathleen Owen

Cost-Effective Expertise

Our HubSpot Admin Program provided Bravo Store Systems with the expertise of a seasoned team at a fraction of the cost.

"We believe the program offers the expertise and value of a seasoned team member for less than the cost of a part-time employee. To me, it's a no-brainer to leverage the team at Processology." — Kathleen Owen

Conclusion

At Processology, we're dedicated to empowering businesses like Bravo Store Systems to overcome operational challenges and achieve their growth objectives. Our HubSpot Admin Program not only enhanced their capacity and efficiency but also delivered significant improvements in their lead conversion rates and sales cycles.