3 Ways to Gain Clients for Your Business

Author
Michael D. Wilson
Process & Operation Strategist
Published
September 27, 2017
Category
Strategy

3 Ways to Gain Clients for Your Business

  1. Engaging more with your customers and prospects - As a business owner, you are responsible for the image of your brand, but your clients and customers sustain your business. You have to make sure you make them your priority and make it clear that you value them first. This means communicating with your clients before, during, and after the sale. This doesn’t mean everything has to be about strict business. Make sure that when appropriate you can engage in conversation with your clients in person, on social media, and being in the same dialogues and circles as your clients.
  2. Optimizing your website and social media accounts to sell - You’d be surprised about the power your website has to sell your services and product.  When designing and laying out your website, keep in mind your audience, what they want, and what you want for them to do. Guide them through it. For instance, after they go to your ‘about’ page, maybe have a link for them to find out what they may want from your product or service. There are many ways to create calls to actions (CTA) on your website. For instance, on the Processology site, you can schedule a Discovery Call with us, download our guide on Process Efficiency, chat with a team member, and many other ways to interact with us. At Processology, we use all of these CTA’s in one way or another in. Find what forms of CTA works best for your visitors and ask what compels your audience to interact with you. Think about what you would need to see if you were your customer.
  3. Provide value first (Results in Advance) - Value is also defined as worth, or usefulness, or advantage. Think to yourself: what is it that your clients, audience, or customers feel that they need to improve and gain an upper hand? That is what they will find value in. Even if it’s a minute piece of knowledge, service, or direction to another source that may be useful to them. The goal is to invest in your clients before you ask them to invest in you in order to establish reliability trust with them. You also want to establish your business as an expert in your field. Providing some free information is a great way to pin down credibility.
Back to blog

Related Posts

There are always some pretty cool things going on here. Don't forget to check back periodically for the latest updates.

September 27, 2017
Strategy
The word that you should be using every day in your business

When it comes to running a business, there is one word that weighs more than most. There is one word that has the...

Read This Post
September 27, 2017
Strategy
How to Let Your Business Run Itself

It’s easy to admit that almost all people really want is to get the most out of working less. Even though an entrepreneur’s work never...

Read This Post
September 27, 2017
Strategy
Automation: Increasing Efficiency, Reducing Cost

Despite what you may have heard, automation isn’t going to replace all your staffing, or run your business for you, but it can b...

Read This Post
September 27, 2017
Strategy
5 tips to help get you out of the office by 5 P.M.

It seems as if an entrepreneurs day never ends. It’s difficult to pull yourself from your work tasks and allocate time to your family...

Read This Post